Tassi Pop-up Store Launch at the Hyatt Regency Taghazout

Written by FDM

To celebrate the release of his brand new “Golden Collection”, designer Karim Tassi is setting up a pop-up store from October 28 to November 4 by the sea at the Hyatt Regency Taghazout.

This temporary store in the heart of the seaside resort will offer unusual women’s and men’s ready-to-wear pieces that reflect the DNA of the Moroccan brand. Geographically inspired by his roots, the designer Karim Tassi unveils his “Golden collection” based on a mix of shiny, metallic, or gold fabrics.

“In this collection, the layers are strong and varied. The jumpsuit is a must. Fishnet materials, an essential. My motto is to convey joy and good spirit in each room” said the designer.

His style plays on the diversity and richness of contrasts; the mixing of cultures is his main source of inspiration. Traditional outfits from diverse backgrounds are interpreted in light of urban and European trends. His collections include a strange blend of linen, wool, and silk with technical fabrics, coatings, press studs, and contemporary details.

Among the pop-up store’s selection of exclusive pieces, the Kimono draws all the attention. It comes in various textures such as crepe, muslin, or cotton. The jumpsuit is also a statement piece in all its forms among other iconic ones.

On the sidelines of the Pop-up store, designer Karim Tassi will present his Golden Collection during a fashion show on Saturday, October 29, 2022, in a Golden Hour ambiance highlighted by the magic of the heavenly setting at sunset by the sea from the unmissable Sud Km 17 restaurant.


Taghazout Bay tourist resort, Km 17 route d’Essaouira, Taghazout 80750, Morocco

Reservation & information:
Hyatt Regency Taghazout
+212 528 381234 |