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RAM Unveils New Changes in Uniforms and Customer Services

Written by FDM

Royal Air Maroc has just unveiled a range of innovations for both its teams and its customers.

Royal Air Maroc’s 2022 uniforms mark a positive break for the company, reflecting its brand values. They have been specially designed for Royal Air Maroc.

Combining authenticity and modernity, using creative elements from Moroccan and African heritage, they include the decorative mosaic patterns and distinctive cuts of the regional cultural and artisanal heritage, as well as the bright and warm colors also inspired by the environment such as the color “amethyst”, the brand’s new visual signature.

Variants of the style make it possible to identify the trades: commercial flight crew (PNC, hostesses, and stewards), technical flight crew (FCM, pilots), and ground staff (PS). A complete wardrobe is thus made available to them,

Royal Air Maroc has also overhauled its catering offer (catering and cabin services), with the aim of personalizing and promoting the product and Moroccan hospitality, in collaboration with top chefs.

In-depth transformations have also been carried out across the entire customer journey. A new cabin atmosphere, brighter and more harmonious, and completely renovated transit areas aim to guarantee passengers a more qualitative experience, supplemented by services such as the traditional Children’s Kit and Comfort Kits.

Similarly, the IFE (In-Flight Entertainment) offer has been diversified in terms of streaming and the content of the SKY RAM and SKY PRESS platforms has been enriched. This offer is reinforced by value-added online services such as RAM Assistant, E-Skyshop, E-Upgrade, Cash&Miles, and Pack Family.

 

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