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Rafinity Haute Couture Inaugurates New Showroom in Morocco Mall

Written by FDM

The second Rafinity Haute Couture boutique was inaugurated in Morocco Mall in Casablanca. In this luxurious setting, the brand presents in addition to its haute couture creations, a line of luxury ready-to-wear.

Rafinity’s second showroom opened its doors on Morocco Mall’s first floor, within the space dedicated to luxury.  Deployed on two levels and more than 100 m², the Haussmann-style setting has been welcoming its customers since June 10, 2022. A magnificent backdrop where modernity and sobriety intertwine, perfectly reproducing the brand’s ideology. To achieve this result, Rafinity entrusted the project to the famous interior designer Ali Lahlou who took care of the entire design of the store.

On the ground floor, customers take pleasure in discovering all of Rafinity’s creations, ranging from wedding caftans to djellabas, slippers, and jewelry. The opportunity to find the perfect outfit for the big day. If necessary, Rafinity Haute Couture offers a tailor-made service, allowing you to make the caftan of your dreams.

Upstairs, the boutique offers a large VIP area where customers can try on their different outfits in peace and privacy.

In the midst of haute couture creations, customers were surprised to discover a brand new line of ready-to-wear. Meriem and Leila indeed enrich the brand’s offer by imagining pieces that are totally in tune with trends. Wide pants, flowing dresses, floaty skirts, silk shirts, suits…

Rafinity now offers a complete wardrobe for everyday life, ranging from casual outfits to cocktail dresses and office wear sets. For the creative sisters, this new collection is a logical follow-up to the Rafinity Haute Couture brand, which connects with its customers. “Our customers have been asking us for pieces with a modern style that they can wear on various occasions for a while now. It is now done,” says Meriem El Hajouji. As for the caftans, the new creations of Rafinity honor Moroccan know-how. Noble materials and fabrics are therefore required, as well as hand-made.

Rafinity Haute Couture showroom, 1st floor of Morocco Mall, luxury space, corner of boulevard de la Corniche and boulevard de L’Océan, Ain Diab, Casablanca.