Fashion News

OUM SIGNATURE Unveils Its First Spring Collection 

Written by FDM

On Saturday, April 10, 2021, OUM SIGNATURE showcased its first large collection, in front of a small audience made up of media and fashion women professionals. A traditionally inspired collection revisited in light of the latest trends of the season.

Redesigned especially for the occasion, the Maestro restaurant welcomed noble fabrics meticulously sourced in Italy and elsewhere, with ancient embroidery and elegant cuts …

Designer Omaima Taki unveiled this first collection, entitled “Aux Couleurs du Printemps”, revealing all her talent. Drawing inspiration from the heritage of traditional haute couture, Omaima imagined and created an anthology of ready-to-wear clothes where she skilfully merged modern cuts and typical Moroccan ornaments. Like our Moroccan culture, the collection screams authenticity, as well as modernity.

Custom jeans, embroidered tops, tailored jackets, dresses, and jumpsuits enhanced with finely embroidered caftan-style long jackets, gandouras, and abayas … OUM SIGNATURE creations promote handmade craftsmanship, making each outfit unique. Both chic and contemporary, it happily combines the unconditional love of Moroccan culture and its ancestral traditions, and the desire of the contemporary, independent, and autonomous Moroccan woman, for accessible and easy-to-wear clothes that are specific to her.

The brand OUM SIGNATURE, officially launched on the eve of Ramadan, also aims to democratize ready-to-wear inspired by “beldi”, and make it accessible to as many people as possible, without compromising on the quality of the fabrics and ornaments. An approach that brings an apparent couture touch to its creations.