Fashion News

Oriental Fashion Show, Between East and West

Written by FDM

On June 19, the 37th edition of the Oriental Fashion Show was held in Marrakech.

In the heart of the sumptuous luxury hotel Mandarin Oriental Marrakech, in the open air around its majestic swimming pool, the Oriental Fashion Show took place in three stages: oriental haute couture, Moroccan haute couture, and ready-to-wear fashion.

The Oriental Haute Couture was represented by Hany El Behairy, a famous Egyptian designer known for his ultra-glamorous style and some of the most expensive wedding dresses in the world. An emblematic figure of the Oriental Fashion Show of which he has been a part for the past fifteen years, he has remained true to his style for this edition with sumptuous pieces enhanced with pearls, sequins, and other sparkling ornaments, marrying oriental opulence with sheath cuts that enhance the silhouette.

Moroccan Haute Couture was represented by four talented designers: Wafa Idrissi with a nonconformist style, Fadwa Jamai, the passionate about couture from a young age and Nezha Lattaoui who honors the traditional caftan and the work of artisans through her creations, and Salma Lazrak, and her structured creations, delicately embroidered with both ancestral and modern techniques.

Finally, the ready-to-wear section shed light on the creations of the Kounouz brand inspired by Moroccan tradition and adapted to current trends, the designer Loulou Ben who merges traditional Moroccan and Western influences, and the Merefie brand, the fruit of a nice collaboration between Hanane Bouachrine, who revisits Moroccan selham, and her daughter Meryam El Maddarsi.

Distinguished guests were present at the event such as the famous actresses Laila Eloui and Elham Shahin, as well as the Moroccan celebrities Dounia Boutazoute, Mansour Badri, Camélia Rak, Rababe Gouyd, Driss Roukhe, or even Xena Aouita, the daughter of the famous athlete Moroccan Saïd Aouita, who performed his song “Move”.

This edition was also marked by the vibrant tribute to the memory of Mohamed Al Sagheer, the Egyptian stars hairdresser and a loyal partner of the Oriental Fashion Show since its inception, who has recently passed away due to the Covid-19. But the story continues with his son, Moustapha Al Sagheer, who came especially from Cairo with his teams of hairdressers and make-up artists, thus renewing his trust in the Oriental Fashion Show.

By Dina Khalil.