For this first anniversary, Opticalia celebrates by offering free spectacle frames with the purchase of lenses and by offering a new collection with a wide choice of brands sold exclusively, such as Mango, Victorio y Lucchino, Custo Barcelona, Pull and Bear, and Trendi.
It was in 2020 that Opticalia started its activity in Morocco, offering a brand new business model for the Moroccan market. Particularly innovative, this business model is based on the support of optical professionals who are members, and, on the other hand, on strong ad campaigns and the sale of exclusive brands.
In just one year of setting up in Morocco, the Opticalia group, a brand of optical stores with a thousand hundred points of sale in five countries, has succeeded in having no less than 43 optical stores in 22 different cities of the country joined under its brand. Behind such success lie two key ingredients: an effective business plan and a catalog of exclusive products.
In addition to its innovative business plan, the other reason for the success of Opticalia in Morocco is its very large catalog of pairs of glasses (vision and sunglasses), sold exclusively in Opticalia stores, at extremely competitive prices.