Karim Adduchi unveils “She Has 99 Names” collection in tribute to Amazigh culture

Written by FDM

Moroccan designer Karim Adduchi orchestrated his third couture show and view on crafted gowns inspired by the Berber culture for a diverse audience at “de Duif”  church in Amsterdam.


Still very inspired by the Berber culture, the young Moroccan designer Karim Adduchi presented, this Wednesday, November 8 in Amsterdam, a continuation of his first two collection dubbed “She Has 99 Names” that came to existence with the help of Syrian refugees.

In collaboration with Syrian refugees from Aleppo and Moroccan, Russian and Eritrean artisans, the collection unveiled at a melodic fashion show between fields and violins in Amsterdam. Throughout his creations, he tells his story, that of a child from northern Morocco, who came to the Netherlands, but also the story of refugees and migrants recently settled in Amsterdam.

Although he is not politically engaged, the creator tries to trace, through his art, the social problems of migrants and refugees, even if he does not really like this title of refugee: “I find this very reductive word, I work with two Syrian tailors, an Aleppo carpenter and an Eritrean embroiderer, who bring all the skills of their own,” he explains.

The result is a delightful mix of genres, from Berber fabrics, Russian embroidery and Syrian motifs in ultra-modern cuts, which illustrate the complementarity of cultures and the magic of communion. A collection full of nostalgia that forges links across borders. Take a look above.

Photos credit to Vogue Nederland.