Fashion News

The Jonak shoemaker opens its first flagship store in Morocco

Written by FDM

Good news for shoe addicts. The first official store of the Jonak shoemaker officially opened at the end of May in Casablanca.

“Access to excess” is the motto that the flagship store declines nicely through collections of 400 models made specifically to suit the tastes and desires of its customers. Derbys, ankle boots, boots, waders, ballerinas, babies, slippers, sandals or pumps… the variations of shapes, materials, colors, and heel heights allow all women, whatever their age and size (from 35 to 42), to find shoes that fit.

Spread over 100 m2, this pretty address looks like a Parisian apartment where frames, objects, and beautiful art books adorn the space in addition to works of art by young Moroccan artists, including Ghizlane Bouzoubaa who exhibits her paintings there. With a most pleasant welcome and a pleasant setting, the client can only live a unique sensory experience.

For its summer 2022 collection, the brand introduces the “Horizon”, a very structured line, inspired by the French Riviera, that includes Slingback Heels, wedges, and espadrilles. The set is available in key colors (black, ecru, or cognac), and adorns the gladiator sandals, tropéziennes, and mules with pearls, rhinestones, or gilding for an ultra-refined reinterpretation of barefoot.

It should be noted that the Jonak Maroc store joins more than 60 stores in France and around a hundred points of sale (divided between stores and corners) internationally, confirming Jonak’s position as an essential label in Europe and worldwide.

Jonak, 11, rue Bab Al Irfane (corner rue Bab Al Irfane and rue El Kaïssi),