The 14th edition of the International Fashion Festival in Africa (FIMA 2022) is expected from December 7 to 10 in Chellah. Launched under the High Patronage of HM King Mohammed VI with the support of the Ministry of Youth, Culture, and Communication in celebration of “Rabat, Capital of African Culture”, this edition aims to show the potential of the African continent in the fields of fashion and creation and to make it an international hub in this field.
In a speech, the founding president of the festival, the famous creator Alphadi, indicated that this edition “will be an opportunity to highlight the cultural identity of the continent, as well as its economic potential which is the topic of debates during various meetings from the program”.
“An event the size of ‘Rabat, African Capital of Culture’ deserves the support of all of us, artists, cultural actors, political decision-makers, and the media, in order to be part of the dynamics of the theme that we have chosen for this edition namely ‘The synergy of cultures for the development of Africa’”, he insisted. According to him, “the relevance of this theme challenges us from every point of view because we are the bearers of a heritage whose richness is inestimable.”
The first edition of the festival was born in 1998 in the Niger desert to celebrate the return of peace between Nigeriens after years of fratricidal conflict. Niger’s ambassador to Morocco, Ada Salissou, said that “FIMA is first and foremost the expression of peace between people and a meeting place that brings creators together from the five continents to get to know each other, exchange and invigorate the culture which is the best way to cement peace”.
The International Fashion Festival in Africa is a unique artistic and cultural event held every two years. Additionally to parades and shows, this year’s program includes competitions to promote the best designers from Africa and its diaspora in the categories of leather goods, jewelry and fashion accessories, and Top Models.
Round tables are also planned with a focus on the themes of financing fashion and creation, the protection of intellectual property and designations of origin of African creations, and the use of new technologies in production and marketing.