Chefchaouen, Morocco’s Blue Pearl continues to charm tourists and inspire artists. The electric blue of the city served as the perfect inspiration for Ibrahim Kamara, the new artistic director of Off-White, to shoot the fall/winter 2022 campaign.
“Set to backdrop of Morocco’s blue city of Chefchaouen, the campaign embodies a new vision where the age of imagination is the product of reality,” reads the caption of Off-White’s social media posts.
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On this occasion, Ibrahim Kamara has chosen to focus on some very recognizable key elements of the latest collection such as the blue color and the arrow cross logo. Chefchaouen’s blue streets and alleys were thus transformed into a real podium to welcome groups of young people, from all walks of life, matching the electric colors of the northern city.
The collection was designed by the late American fashion designer Virgil Abloh who founded the label under the Italian house, while the campaign was shot by photographer Rafel Pavarotti.