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“Unveil the World”, Campaign Celebrating Travel and Vacations Comeback

Written by FDM

Accor is launching its “Unveil the World” campaign which celebrates the return of travel and the pleasure of hotel stays, just in time for the ease of restrictions caused by the Covid-19 pandemic.

The “Unveil the World” campaign, inaugurated by the broadcast of an advertising film, will arouse the desire for travel among the general public and invite them to rediscover the destinations of their dreams, as well as meaningful experiences that allow intense living. It will be launched through the ALL – Accor Live Limitless program, the lifestyle loyalty program that brings together all the rewards, services, and experiences of the Group’s portfolio of brands.

The American dancer and choreographer Lil Buck, the headliner of this new Accor campaign, unveils the lobby of a hotel ready to welcome its customers again. Lil Buck comments: “We are artistically expressing that everyone will soon be able to lift the veil on the world and enjoy it to the fullest again. This summer, you will be able to enjoy life to the fullest, take a plane, go to a destination you’ve always wanted to go, discover the place of your dreams … who knows if we won’t be stuck at home again?”.

The eccentric and fascinating Dominique Mirambeau, a famous French model of the 70s, muse of artists such as Salvador Dali, Moebius, and Nicki de Saint-Phalle, also takes part in this campaign.