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Three Moroccan Women-Led Companies Awarded at the New York Now Fair

Written by FDM

Three Moroccan handicraft companies, created and run by women, stood out by winning first prizes at the NY Now Tradeshow, which took place from August 14 to 17 at the Javits Center in New York. The most prestigious of which is the best product of the Show awarded to Dounia home.


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Une publication partagée par Dounia Home® (@douniahome)

The Moroccan pavilion made quite an impression at the summer edition of the prestigious NY Now Tradeshow, which took place this year from August 14 to 17 at the Javits Center in New York.

Among 2,500 brands and manufacturers present, five out of eight Moroccan companies, created and run by women, were finalists in their respective categories. Three brands took away first prizes: Chabi chic, Milsouls, and the most prestigious of which, the prize for the best product of the Show, was awarded to Dounia home.

These eight companies, selected by the Maison de l’Artisan, were able to benefit from logistical support methods provided by the Ministry of Tourism, to access the American market.

This support aims to promote Moroccan craftsmanship and develop exports of its products to international markets, in particular the American market. The latter remains the leading export market with more than 36% of Moroccan craft exports at the end of July 2022.

Thanks to products inspired by the exceptional richness of Moroccan heritage and know-how, Moroccan participation in this prestigious fair was met with real enthusiasm from the main market players (professional buyers, specifiers, designers, etc.).

As a reminder, NY Now – The New York Gift Show is the largest home and gift wholesale tradeshow. Rich with diverse products for discerning retailers, museum stores, and specialty buyers. Where artisans meet designers, celebrate creativity, and tell their stories.