After a successful first edition, Brand Factory, an agency specializing in PR and influencing communication, was once again able to unite its clients and partners around this noble action, calling on their help and generosity. And this year, the “Ftours du coeur ” operation is launched with the support of Sofitel Casablanca Tour Blanche Hotels, Sofitel Rabat Jardin des Roses, Movenpick in Marrakech, Valencia, Fromageries Bel, Koutoubia, Eaux minérale d ‘Oulmès and Glovo, in order to ensure the ftour to the homeless and the needy throughout the holy month of Ramadan, with the collaboration of the Associations Bayti, Jood and Assafou. Several influencers are also participating in this action.
In detail, the meals will be prepared by the chefs of Sofitel and Movenpick Hotels, in-kind donations provided by Valencia, Fromageries Bel, Koutoubia, Eaux minérale d’Oulmès, influencers will get their hands dirty by preparing the packs which will then be distributed by Glovo delivery staff. In total, this action aims to distribute 1200 ftours during this month.