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Samsung and Netflix bring iconic style and innovative technology to Emily in Paris fans

Written by FDM

Samsung Electronics Co., Ltd. announces the latest development of its partnership with streaming giant Netflix, to announce the release of the second season of its hit series “Emily in Paris”, produced by MTV Entertainment Studios. The show, nominated for Emmy Awards and known for its celebration of Parisian style in the 20th century, collaborated with Samsung to introduce a world-class advanced technology to fans.

Played by Philippine Leroy-Beaulieu, Samsung ambassador, Sylvie is the boss of the main protagonist Emily, and the general manager of the luxury marketing agency “Savoir”. Sylvie’s character represents true elegant authority. Excellent at her job, powerful, bossy, and naturally chic, she has become one of the most recognized and beloved characters of the show’s first season. In the second season, to make sure she stays on top of her personal and professional life, Sylvie chose the sleek and lively Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency going.

But Sylvie isn’t the only one to benefit from the style and glamor of the Galaxy Z Flip 5G. To kick off the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign, including offline ads, social and influencer content, as well as a TikTok filter that offers a new way for fans to enjoy the show, through the prism of the iconic Galaxy Z Flip 5G. The filter will allow fans to flip the “Flip the Script” storyline and become the main character of their own “Emily in Paris” animated poster. The marvelous Galaxy Z Flip 5G will unfold in front of the user, bringing them to the fore in front of the Eiffel Tower.TikTok users can try out the TikTok Flip the Script effect on the platform starting December 28.

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