It is a new generation showroom that Roca has set up at Boulevard Massira in Casablanca. The brand offers products from the group’s three major brands: Roca, Armani / Roca, and Laufen, as well as a wide range of technological innovations. The innovation is perceptible at all levels, from the LED facade to the interior loft dedicated to professionals, including a space dedicated to people with reduced mobility and 3D design software that allows you to create the ideal bathroom.
The showroom is divided into three distinct areas symbolized by the three brands. On the ground floor, the public can discover the Armani / Roca universe and its emblematic Baya and Island collections, with which the fashion icon Giorgio Armani expresses his exclusive vision of the bathroom. On the first floor, the luxurious ranges of Laufen are presented to the eye with the collaborations of international designers: Peter Wirz, Toan Nguyen, Ludovica + Roberto Palomba, Stefano Giovannoni and Konstantin Grcic.
The visitor also has an appointment with the latest creations of Roca. A concentrate of know-how embodied by many innovations, such as FineCeramic technology, 30% more robust than traditional ceramic, which allows very fine contours for washbasins with refined shapes with a 40% lighter weight, or even a new generation of exclusive colors that adorn the successful Beyond and Inspira collections.
With sales increasing in recent years, Roca’s successful faucet solutions are further highlighted with a very wide choice of faucets and a wider range of colors available to suit all tastes and budgets.
New technologies are also on the program: Roca’s Touchless collection adapted to new prevention standards, and products from the Smart Toilet, In-Wash range and its intuitive remote control system, W + W, which combines the sink and toilet bowl, and In-Tank, a wall-hung toilet bowl with a cistern built into the bowl.