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“Ntla9awfbladna”, the ONMT Campaign to Promote Local Tourism

“Ntla9awfbladna” is the name of the new campaign by the Moroccan National Tourist Office (ONMT) to promote local destinations for Moroccans.

To (re) discover all the richness of the country, is the ambition of the ONMT which launches its promotional campaign ” Ntla9awfbladna ” (let’s meet in our country) to encourage national tourism while strengthening the feeling of belonging and pride in every Moroccan with sublime images of the country’s heritage.

An initiative that follows on from the ONMT initiatives as part of the deployment of the new global strategy to promote Morocco as a destination. This will allow boosting tourism, a sector hard hit by the Covid-19 pandemic. Thus, through this campaign, the professionals hope to ensure the next summer season.

According to the latest study carried out by ONMT, nearly 60% of Moroccans wish to travel in summer, if sanitary conditions permit. Also, if “95% of Moroccans decide on their travel destination at most 1 month before departure”, the coming weeks will be decisive in the choice of destinations, taking into account the health security measures put in place by the authorities, such as this entity emphasizes.

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