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National Crafts Week To Return to Marrakech in December

Written by FDM

The 7th edition of the National Handicrafts Week (SNA), an emblematic event for Moroccan handicrafts, will be organized next December in a format that is more open to the international market, announced on Wednesday by the Ministry of Tourism, Crafts and Social Solidarity economy.

After an absence of two years due to the pandemic, the SNA makes its comeback with a new format under the High Patronage of His Majesty King Mohammed VI.

The whole approach aligns with the ministry’s strategy to open up to international markets while positioning the artisanal product locally, reads a press release from the ministry.

This new format will therefore be available in two national and international dimensions. The international component will consist of organizing the “Marrakesh International Art and Craft Connect” from December 5 to 7, 2022, which will serve as a meeting platform between Moroccan artisans and international operators including buyers, designers, architects, and master- artisans.

There are two main strands to this forum: Displaying the best practices on innovation, design, distribution, and signing commercial agreements allowing to accelerate the rhythm of exports of craft products.

The national component, meanwhile, will be dedicated to promoting the craft product to Moroccans through the implementation of marketing operations in high-traffic areas, as well as the organization of regional fairs by the Regional  Chambers of Crafts to highlight the uniqueness of the different regions and allow craftsmen to increase their income.

This 7th edition thus comes to capitalize on the dynamics of collaboration between the ministry, the Maison de l’Artisan, the regional chambers of crafts, and public and private partners in order to boost crafts, a booming sector whose National and international development prospects are very promising.