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Morocco Tomorrow is the theme of the annual event “Les Impériales”

Written by FDM

The annual event “Les Impériales”, returns from September 19 to 23 under the theme Morocco Tomorrow: *Brands *Culture *talents *Tech. A 5th edition that aims to be a space for promotion, exchange, and reflection on the Morocco of tomorrow through our culture, our brands, our openness to new technologies, and our human capital.

The “Les Impériales” association invites all the active forces to meet at the Carré d’Or in Casablanca from September 19 to 23. The event will bring together experts of national and international renown, all of whom have come to discuss the Morocco of tomorrow in the light of our brands and international trends while supporting the dynamics experienced by the various professions of communication, marketing, digital, and media.

Numerous keynotes and debate panels are on the agenda in order to deepen reflections on the opportunities to establish brands.

The “Les Impériales” event, placed under the High Patronage of His Majesty King Mohammed VI, was designed to provide constructive solutions to professionals in the trades that make up its ecosystem. Each key moment of the event responds to one of the needs of our brands, whether it is the promotion of Moroccan know-how, networking, or even the establishment of business opportunities.

On September 19 at the Mégarama, the Showreel took place, the first key moment of the event which screened the campaigns shortlisted for the “Les Étoiles” awards.

As for the “Les Impériales” Museum, it will resume its quarters in Casablanca from Tuesday, September 20, throughout the week of the event. The opportunity to highlight the objects of advertising, media, and packaging that have drawn this sociological art which today constitutes an essential component of the collective memory.