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“Mlle à Marrakech”, the 100% Moroccan concept store opens its second address in Paris

Written by FDM

The concept store “Mlle à Marrakech”, opens the doors of its second Moroccan showroom this summer, at 42 rue de bouche Daguerre in the 14th arrondissement.

Launched 3 years ago, the offer which focuses on products 100% made in Morocco has been a great success among  French customers and the Moroccan diaspora, especially in times of health crisis.

This second showroom aims to continue to meet the growing demand of customers who love “beautiful” and “good” products made in Morocco. Located in the south of the capital, it will expand the grocery, fresh produce, beauty, and decoration offer while continuing to highlight the “Morocco Brand”. All the products displayed and offered for sale are of Moroccan origin. They can be found in the two showrooms and on a website reserved exclusively for national brands ready for export, including Les Celliers de Meknes, Nectarome, Les Sens De Marrakech, Chabi Chic, Ulili, Kessy Beldi, Rock the Casbah, The Moroccans, Dima Terroirs, Choof Morocco…

“Today there are more than 50 partners, 100% Moroccan, who trust us and whose brands we offer through an integrated multi-channel approach. During a difficult global context marked by the health crisis, Mlle à Marrakech was able to adapt its offer by offering delivery services in particular, by favoring food products and this, in the strictest respect of health standards to be as close as possible to its customers,” announces Mouna Berrada, Associate CEO.

“For us, it is above all a matter of promoting Moroccan know-how. In alignment with Moroccan soft power in Europe, we are convinced that a qualitative and structured approach will make it possible to fight, in the long term, against the clichés that surround oriental products. At the same time, it will encourage our customers to favor Morocco as a destination for their next vacation,” adds Mr. Ghislain Seux, CEO of Mlle à Marrakech.

Open 7 days a week, the Mlle à Marrakech concept stores have a take-out catering, pastry, wine, and delicatessen offer, in addition to a space dedicated to tableware, cosmetics, and Moroccan crafts.

The company aims to continue to develop its store network in France and Europe over the long term, by forging strategic partnerships with Moroccan and French investors.

For more information, visit

Addresses: 20 rue de la Terrasse 75017 Paris / 42 Rue Daguerre 75014.