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Les Impériales 2022: Influencia Wins Best Influencer Campaign Award

Written by FDM

The Influencia agency, the 1st agency dedicated to influencer marketing consulting in Morocco, has just been awarded “best influence campaign”, during the 5th edition of Les Impériales, held recently in Casablanca. A major event that rewards marketing, communication, media, and digital professionals in Morocco.

The company was awarded for its last summer campaign launched by Coca-Cola under the name “Berred Sayfek”, calling on major influencers and artists of the Kingdom: Manal Benchlikha, Rabii Skalli, Ahlam Zaimi, Fatima Zahra El Ibrahimi, Safia Tazi, Salwa Anlouf, Omar El Mekkaoui, Meryem Asouab and Taha Essou who shot a “Behind the scenes” vlog.

This campaign has broken records with more than 50 million views on all social networks since its launch in 2021, thanks to a 100% creative strategy led by Influencia, which was the conductor of this action, using all digital channels to make this operation a real success.

Note that Influencia is the first agency to receive the star for the best influence campaign, proof of the performance of its strategies, and tools that ensure the best impact.

Influencia also won the award for “Best Influencer Campaign” at the 2019 Imperials, thanks to the good performance of its campaign with the Pantene brand.