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The Digital Brunch Returns Under the Theme of “Creative Effectiveness”

Written by FDM

After it was postponed in December, the Digital Brunch will finally take place on May 17, 18, and 19., Mediamatic and Gear9 announced on May 11 that the theme of the 7th edition is “Creative Effectiveness”.

The exchanges of this edition will focus on the importance of creative effectiveness, considered today as a real brand object. Professionals and experts will measure the impact of creativity, taking into account market conditions.

“It’s hard to balance bold creativity with lasting business impact. When creativity is effective and effective work is creative, they can have a monumental impact on businesses, people, and even the world,” the organizers said in a statement.

This edition will witness the participation of professionals in the sector, and eminent national and international experts such as Georges Mohammed-Chérif, the CEO of BUZZMAN agency. He is one of the most influential Creative Directors in the world. Fernando Angulo, Head of Market Research and International Speaker at Semrush.  Omar Oualif, MENA Strategic Account Manager at Salesforce, and Richard Turtle, Regional Sales Director at Salesforce. From Teads Mea they welcome Radouane Yahia, Senior Business Director, Hervé Hachem, Head of Enterprise Solutions and Alicia Lambert, Creative Strategist.  Youssef Cheikhi, President of the Group of Advertisers of Morocco (GAM), Maria Ait M’hamed, President of the Union of Communication Consulting Agencies (UACC) and Mounia Chkouri, general secretary at UACC. Jawad Khan and Amine Raihani will represent TikTok. Jawad is a performance marketing evangelist developing TikTok Ads solutions in Egypt, Morocco, Turkey, and South Africa. Amine Raihani now manages commercial partnerships in Morocco and Egypt.

The idea of launching the “Digital Brunch” was born in 2018. The six previous editions totaled more than 20,000 registrations and saw the participation of 37 Moroccan and foreign speakers. Once again, an exceptional edition is expected next week.

Link to register: