While Moroccans have found their way back to the beaches while respecting the sanitary measures, such as social distancing, barrier gestures, and wearing a mask, the Foundation will focus on the 105 beaches of its Clean Beaches program, its #b7arblaplastic campaign initiated in 2019.
The Foundation’s #b7arblaplastic operation was a real success thanks to the commitment of the partners and the motivation of the participants. In 2020, it received the distinction of best environmental education practice on the 4,425 Blue Flag labeled beaches around the world.
For the summer of 2021, this awareness campaign will take up the three highlights of the first edition: mobilizing a million young people over the summer period, initiating 10,000 actions to raise awareness and educate them about sustainable development, and finally recover 10 tons of plastic per beach during the summer period. Diving associations will raise awareness among young people from Eco-Schools, Young Reporters for the Environment, and Green University Network programs about plastic waste in the seabed. Competitions and virtual challenges will mobilize young people around the #b7arblaplastic operation.
Finally, this year, plastic waste collected on beaches will be reprocessed, a logical step in the circular economy: having avoided ocean pollution by recovering plastic waste, it will experience a new life after being reprocessed in units of recycling who volunteered for this operation.
Operation #b7arblaplastic, a remarkable awareness-raising action, has just been included in the Decade for Ocean Sciences for Sustainable Development (2021-2030) launched by the Intergovernmental Oceanographic Commission (IOC) of UNESCO and which the Foundation has joined as a founding member of the alliance which pilots it in the world.