It works like this: Women nominate each other to post a monochrome image of themselves that they presumptively like. They share their photo, usually with the caption “Challenge accepted” and the hashtag #womensupportingwomen, and tag other women to post their own.While it may seem like an excuse for some to post cool pictures of themselves, the challenge is way more meaningful. According to the NewYork Times, an Instagram rep said the black & white photo challenge started a week and a half ago on the page of Brazilian journalist Ana Paula Padrao. But influencer marketing experts assume there might be two possible reasons for it going viral.
The first is US rep Alexandria Ocasio-Cortez’s speech on the House floor last week, in which she responded to being belittled by a male colleague. The second, is the murder of a 27-year-old Turkish woman by her ex-boyfriend which has sparked outrage in Turkey, shining a light on the country’s shockingly high femicide rate and the government’s attemps to dilute laws that protect women from “honor killings”. It began there “as a response to them being frustrated over always seeing black and white photos of women who have been killed,” New York Times journalist Tariro Mzezewa tweeted.
So will you take part in the Women Supporting Women challenge?