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Auto Hall Group Officially Launches New Automotive Brand CHERY

Written by FDM

Africa Motors, a subsidiary of the Auto Hall automobile group, officially introduces during a launch ceremony on Thursday, June 23, 2022, the Chinese car brand CHERY.

The Chinese adventure in Africa is only at its beginning. CHERY International is a Chinese company based in the city of Wuhu, 500km from Shanghai, and is present in more than 80 countries in the world with ten assembly plants. In addition to being one of the top automakers in China, Chery has also been China’s passenger car export leader for 19 consecutive years.

With this in mind, the Africa Motors subsidiary signed a partnership agreement with its brand new Chinese partner Chery, on October 28, 2021, to ensure the import and exclusive distribution of its range of vehicles in Morocco.

“We see Morocco as one of the markets with the greatest potential in Africa. And we know that Auto Hall is one of the largest automobile distributors in Morocco with a professional team rich in experience in automobile distribution,” said Zhang Guibing, President of Chery International, as part of the formalization of the signing of this agreement. He added in conclusion: “We are very confident that the cooperation between Chery and Auto Hall will be very fruitful in Morocco”.

For his part, the general manager of Africa Motors Abdellah El Mouadden affirmed: “China is a strategic axis for the development of our group through strong and lasting partnerships in distribution and manufacturing”. He also underlined: “Our vision is to build a long-term partnership by introducing the entire Chery range to the Moroccan market, including electric vehicles and plug-in hybrid vehicles. We also agreed to discuss and study the CKD project for the local market and for export. Through our mutual efforts, we are confident that we will succeed together. »