Beauty News

Bex Beauty by Balqees’s partnership with Yan & One by Salwa Idrissi Akhannouch

Written by FDM

The Yan & One store in the Morocco Mall exclusively launched the Bex Beauty brand, a new successful brand that joins the wide range of brands offered by Yan & One exclusively.

Bex Beauty, the makeup brand created by the famous Emirati singer of Yemeni origin, Balqees Fathi, arrives in Morocco. Yan & One will represent the brand exclusively, in a partnership between the two brand creators, acclaimed in the Middle East and beyond. One of them is Balqees Fathi a pop star that counts more than 12 million fans around the world, and the other is Salwa Idrissi Akhannouch,  a Moroccan businesswoman and successful designer, recognized as the pioneer of retail and malls.

By creating Bex Beauty, Balqees Fathi wanted to develop a luxury beauty brand dedicated to all Arab women, a brand adapted to their skin types and complexions, using the latest global innovations. The Bex Beauty range of makeup products is made up of foundations with targeted shades, eyeliner, and lipsticks.

On the other hand, with Yan & One, Salwa Idrissi Akhannouch has created an innovative and accessible range of makeup, skincare, and ritual cosmetics to enhance natural beauty, for women and men, whatever their skin color. Favoring well-being and inner beauty, the brand goes so far as to offer a range of more than 40 references of teas and infusions.