Elle Magazine launches a perfume collection

Written by Souad El Mghari

In collaboration with Berdoues; the manufacturer and fragrance specialist, Lagardère Active (the owners of Elle) launched a perfume collection for children.

Signing a deal with a giant in the fragrance industry to produce, and distribute a collection of perfumes on an international scale, Elle is tackling two brand new markets; perfumes and children.

 With three main fragrances; one without alcohol and hypoallergenic for babies from 0 to 3 years, called “So Cute”, and two made for little girls from the ages of 4 to 12, named “So Pretty”, and “So Sweety”, the collection promises (just as its names suggest) to be adorable. Especially, with the creative packages that you can unfold to form a map of Paris.

 For now, these three perfumes are available in Paris; specifically at Sephora, Nocibé, and Beauty Success.