In Morocco, the lingerie brand is connected with the association “Les Amis du Ruban Rose ” for committed action. Thus, throughout the month of March, the brand will offer bracelets with strong symbolism. The proceeds will be used to improve the conditions of care for women with breast cancer.
Through these bracelets bearing the inscription “Women Power”, the brand, which offers since last October a collection of “post-operative” bras, intends to contribute to the awareness against breast cancer and provide financial support to the association.
Rather than a mere bracelet around the wrist, “Women Power” is also a message of support to women, suffering or having suffered from this disease and a tribute to the struggle that these women lead.
Bracelets sales, marketed in the shops Women’Secret in Casablanca and Rabat at the price of MAD 10, will be entirely donated to the “Les Amis du Ruban Rose” association.