Under the impulse of Bollywood stars, men and women are seen posing on the social media with a sanitary pad in hand. As you would have guessed already, this #PadManChallenge intends to undermine the prejudices about menstruation.
The inventor of the #PadManChallenge is actor Akshay Kumar, who plays in the movie « PadMan », by R. Balki . This biopic recounts the life of an Indian hero, Arunachalam Muruganantham , who created cheaper sanitary pads for rural residents in India. Although the film has been released since February 9, 2018, the movement #PadManChallenge, continues to spread on social networks.
In India, menstruation is considered impure and remains a taboo subject. And it’s not uncommon for little girls to miss school once a month. A tradition that isolates women. Akshay Kumar insisted on that to change and thus launched a challenge on the internet. The principal is to post a photo with a sanitary pad in hand -like the movie poster- whether you are a man or a woman, to annihilate the shame around menstruation.
The #PadManChallenge first mobilized many Indian personalities, including Bollywood actors, but the hashtag quickly became international. Even if it has a stronger meaning in India.
Russian model Natalia Vodianova jumped on the bandwagon on Instagram with a caption: » Yes, that’s a Pad in my hand & there’s nothing to be ashamed about. It’s natural! Period »
Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. ❤ I nominate @emrata @Doutzen @AlexinaGraham 💗👍🏻 big shoutout to @mrsfunnybones for this initiative #PadManChallenge ❤️@Flotracker #LetsTalkAboutPeriods #UNFPA pic.twitter.com/GCjB5Dosgu
— Natalia Vodianova (@NataSupernova) February 12, 2018
Thank you @mrsfunnybones
Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #PadManChallenge. Copy, Paste this & Challenge your friends to take a photo with a Pad. Here I am Challenging @SrBachchan , @iamsrk & @BeingSalmanKhan pic.twitter.com/lY7DEevDmD
— Aamir Khan (@aamir_khan) February 2, 2018
Yes, these are pads. Yes, they belong to these amazing women. Yes, they were happy to lend me one so I could stand with them in support of this much needed initiative. Wishing you all the best team Padman @akshaykumar @sonamkapoor @mrsfunnybones #RBalki @radhika_apte pic.twitter.com/20YDLj0Xcc
— Sidharth Malhotra (@S1dharthM) February 8, 2018