The two creators of the Moroccan brand ZYNE never cease to come up with innovative ideas. Thus, after having propelled this emblematic symbol that is the slipper to make it a cult object of fashion all the while preserving its artisanal authenticity, Zineb Britel and Laura Pujol get strongly involved in women empowerment.
“This project started with a crazy idea! Expose our community to the design process and help raise funds for a cause we care about: helping women become independent,” says the brand.
To do this, the brand involved its community, which submitted 803 projects. After deliberation, 6 models were selected to enter the production chain. “We worked very closely with each winner to create a shoe that embodied the message they wanted to communicate,” says the brand, which offered this collection at a reduced price of $150 per pair. “All the proceeds from the sale we had this week will go to Amis Des Ecoles to help them develop the newly opened Training Center for Women in Oussertek, by providing training, materials, and ideas to develop so the women artisans can become self-sufficient and independent.” the brand insisted.
View this post on Instagram
Helping Women become self-sustaining. All the proceeds from the sale we had this week will go to Amis Des Ecoles @ade_ngo_morocco to help them develop the newly opened Training Center for Women in Oussertek, by providing training, materials, and ideas to develop so the women artisans can become self-sufficient and independent. A word from the Charity Founder, Amal Zniber : From the beginning, the Charity Shoe Project initiated by ZYNE for ADE, has been a success, because we have the same beliefs and values. We believe in the empowerment of women, education, and solidarity. The ladies from our training center in Oussertek are hungry for knowledge, new skills, and opportunities. The ZYNE embroiderers are just as excited to be able to share their knowledge and expertise with the women in Oussertek. Together we have shown that businesses and NGOs can work closely together. #charityshoeproject #zynegivesback #strongertogether #whenwomensupportwomen #empowering #empoweringwomen