Fashion News

Women’secret Maroc launches #Idocare campaign for breast cancer survivors (Photos)

Written by FDM

Women’secrect has done it again! Through the #Idocare campaign, the lingerie brand launched in collaboration with ‘les Amis du Ruban Rose’ association, for the second consecutive year, the Post-Surgery Bras collection dedicated to women who underwent a mastectomy.

This is a product that adapts to the needs of women, as it is comfortable, feminine, and above all affordable. This year’s novelty? a collection of panties at 99 dhs of which proceeds will be donated directly to Les Amis du Ruban Rose association.

This Post-Surgery Bras line is designed for women with breast cancer whether they are undergoing treatment or have completed it. It comes in two models of cotton and one microfiber with lace details, different colors and matching panties. It is also composed of two models of swimsuits (a bikini and a one-piece swimsuit).

In light of Pink October (month of breast cancer awareness) the Post-Surgery Bras collection was designed jointly by specialists from Women’secret and orthopedic specialists and specialists in gynecology and oncology mastology from the Dexeus Mujer Spanish Health Center. It is adapted, not only from the medical point of view but also social.

“Women’secret wants to help make the daily lives of women who have suffered from this disease easier and more bearable, so that they do not give up their femininity and remain in all their aspects: women, brides, and mothers,” says Malak Kettani, general manager of KMS Invest, Master Franchise Women’secret.

Through the initiative #Idocar, Women’secret Morocco joins forces with the Moroccan association Les Amis du Ruban Rose to help improve the daily lives of women with breast cancer, and especially to remind them of the importance of screening.

Available at Maarif shop all year long.