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“Vogue” magazine apologizes to journalist Noor Tagouri for mistaken identity

Written by FDM

Vogue magazine apologized to young Muslim American journalist Noor Tagouri after mistakenly portraying her as Pakistani actress Noor Bukhari in a recent issue.

Noor Tagouri, Journalist, speaker and activist of Libyan decent,  expressed devastation in a series of posts prompting a real campaign for a better representation of Muslims in America, to the point of getting the American magazine to apologize.

“I’m SO heartbroken and devastated. Like my heart actually hurts.”

In a reaction video taken by her husband and posted on her Instagram  and Twitter accounts on Thursday, January 17, the young woman shows her extreme disappointment after discovering the error on the pages of the magazine. The 24 years-old American shared her resentment with her 387k followers a series of posts where she denounces the lack of representation and amalgam that minorities face.

“I never, EVER expected this from a publication I respect SO much and have read since I was a child… Misrepresentation and misidentification is a constant problem if you are Muslim in America. And as much as I work to fight this, there are moments like this where I feel defeated.”

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I’m SO heartbroken and devastated. Like my heart actually hurts. I’ve been waiting to make this announcement for MONTHS. One of my DREAMS of being featured in American @VogueMagazine came true!! We finally found the issue in JFK airport. I hadn’t seen the photo or the text. Adam wanted to film my reaction to seeing this for the first time. But, as you can see in the video, I was misidentified as a Pakistani actress named Noor Bukhari. My name is Noor Tagouri, I’m a journalist, activist, and speaker. I have been misrepresented and misidentified MULTIPLE times in media publications – to the point of putting my life in danger. I never, EVER expected this from a publication I respect SO much and have read since I was a child. Misrepresentation and misidentification is a constant problem if you are Muslim in America. And as much as I work to fight this, there are moments like this where I feel defeated.

A post shared by Noor Tagouri نور التاجوري (@noor) on

A few hours later, the American magazine publicly apologizes to the young woman for misidentifing her as the Pakastani actress Noor Bukhari.

“We are sincerely sorry for the mistake,” read the Vogue caption. “We were thrilled at the chance to photograph Tagouri and shine a light on the important work she does, and to have misidentified her is a painful misstep. We also understand that there is a larger issue of misidentification in media — especially among nonwhite subjects. We will try to be more thoughtful and careful in our work going forward, and we apologise for any embarrassment this has caused Tagouri and Bukhari.”

Since the February issue is already printed and distributed, the magazine has chosen to post a correction on their website and on Instagram.

First woman with a Hijab to appear in the pages of Playboy magazine, the journalist says that it is not the first time that she was misidentified by the media. In fact, photos of her were used to illustrate stories about Noor Salman, wife of the Pulse nightclub gunman in Orlando.  Also, according to the Refinity website29 , in May 2017, Brides magazine, another Condé Nast publication, published photos of Noor’s wedding for what she would have called “a horribly written and misleading article about the traditions of Muslim marriage.”

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