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Vogue Arabia January cover pays tribute to Amazigh women

Written by FDM

Moroccan model Tilila Oulhaj is the cover star of Vogue Arabia’s January 2020 issue. She teamed up with Moroccan designer Karim Adduchi to pay tribute to the vibrant traditions and culture of Morocco’s Amazigh people.


The 23-year-old Moroccan model Tilila Oulhaj has gone from modeling for local brands like Maison ARTC and Bougroug to the cover of Vogue Arabia. For the January 2020 issue, the model is spotted donning the Karim Adduchi’s carpet-inspired creation near Marrakech in “a symbolic tribute to the region’s vibrant history and rising sartorial culture”, reads the magazine article.

Tilila Oulhaj is from the small town of Azilal in central Morocco. “Being Moroccan, fashion and color runs in our blood,” the young model said in an interview with Vogue. “I look back at old photographs of my family and realize that they were trendsetters, too.”

On the other hand, the Moroccan designer based in Amsterdam told Vogue Arabia that he drew inspiration from the storytelling tradition of Amazigh women, including his own mother and grandmothers, for his new collection.

Adduchi’s latest collection, “She Knows Why the Caged Bird Sings,” aims to recover Morocco’s silent stories. “I consider that it is relevant to show the hidden beauty of Moroccan culture and to eradicate misconceptions of the Arab diasporas,” he explained to Vogue. “As a fashion designer and artist, I feel a certain responsibility to document our society through a design lens and to create a sense of community.”

The cover story was shot by Elizaveta Porodina at Kasbah Bab Ourika, a luxury hotel near Marrakech.

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Wishing our readers a glorious weekend! Did you know that our January cover story was styled sourcing exclusively looks by North African and Arab designers? نتمنى لكم عطلة نهاية أسبوع سعيدة! هل كنتم تعلمون أن جلسة تصوير غلافنا في شهر يناير 2020 نسقت بالتعاون مع مصممين عرب ومن شمال أفريقيا؟ #voguearabia #buyarabdesigners #voguevalues Editor-in-chief: @mrarnaut | Photography: @elizavetaporodina | Style: @katieellentrotterand @maisonartc| Model: @txwmo | Makeup: @mattiewhite_makeup | Hair: @gillesdegivry | Production: @DawnMoretti, @1001prodsmarrakech| Interview: @catminthe | Shot on location @kasbahbabourika

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