Created by a former financier Zoubeir Chatri, Urban Sox is a new Moroccan brand that adopted socks as a medium of innovation. Stylish, urban and fresh, this unisex brand offers a Moroccan version of international brands like Happy Socks. A crazy project on which the young Casablanca has bet everything.
With funky, colorful or mismatched socks, this brand goes beyond aesthetics to support a cause dear to the founder’s heart. « The subject of gender equality has always been important to me. So I approached the Soar association which works for the autonomy and schooling of marginalized girls. Collaboration is through donations, but also by working on the # Womencandoanything movement, which aims to set an example for inspiring, fulfilling, high-self-esteemed Moroccan women who want to break stereotypes, » the founder of the committed brand told Huffpost Maroc.
Available only for order via the website of the brand or the Instagram or Facebook account. And prices rang between MAD 60 to 180 per pair. Little madness never hurt nobody!