Fashion News

The Moroccan Kenza Zouiten is the face of Puma’s new campaign

Written by FDM

The Moroccan-Swedish blogger Kenza Zouiten has landed a major deal becoming the new face of Puma’s « Do you » Campaign.

Following on the footsteps of British actress and former model Cara Delevingne and Kylie Jenner, the young lifestyle blogger and fashion entrepreneur, will represent Puma’s  LUXURY PACK collection for the 2017 autumn season. Which marks beginning of a long collaboration with the famous German sports brand.

The goal of this campaign, known as « Do you », is to encourage women to excel and take pride in themselves. By highlighting women of diverse backgrounds who fully assume their choices, while communicating a positive message about self-esteem and motivation, the brand invites women not to compromise their personal style, exercise or lifestyle. Result: a very feminine sports collection, which is adorned for some pieces of beautiful arabesques.

« The unique collection represents the active woman who does not compromise on style. It’s exactly what Kenza stands for, » explains Sanna Jakonen, director of Nordic Performance marketing at Puma in the Swedish press.

Kenza Zouiten has freshly married her boyfriend of 8 years, Aleks Subosic, in July 27.

The Puma Luxury Pack collection is available online since September 14th and in the Stadium starting September 21st.