Fashion News

Tangier and Chefchaoun make for beautiful scenery for Louis Vuitton’s spring 2020 collection

Written by FDM

Louis Vuitton’s artistic director of men’s wear collection, Virgil Abloh, unveiled the latest images from his spring 2020 campaign, entitled “Footprints”. The shots surprisingly showcased a Moroccan backdrop featuring Tangier and Chefchaouen.

Tangier and Chefchaouen, are the two Moroccan cities chosen to serve as scenery of “Footprints”, Louis Vuitton’s spring 2020 campaign. Photographed by the Dutch artist Viviane Sassen, these images are the first in a series of five men’s campaigns “intended to represent the positive imprint of mankind on planet Earth”, according to the brand.

Wild flowers, grassy dunes, beaches, picturesque sunshine and flower bushes, everything was there to allow the American designer to present a diverse distribution of models spotted in Morocco.

Abloh, who made history as the first African-American to run the French house, explained the presence of flowers as a metaphor for diversity. “Honoring the travel-centric nucleus of the House, the campaigns illustrate and celebrate the formative acts and feelings shared by young men around the world, regardless of culture and beliefs,” the French house said in a statement.

Louis Vuitton is not the only French fashion house to be inspired by the North African nation, for its last campaign, Yves Saint Laurent Beauty has decided to shoot in Marrakech for the  “Pure Shots ” beauty campaign featuring Moroccan model Tilila Oulhajj.