As the first Moroccan and African to take part in the event which takes place from July 1st to 5th in Paris, the Marrakech native has just added his name to the prestigious list of 15 guest members, including Zuhair Murad, Georges Hobeika, Galia Lahav, Iris Van Herpen and Ralph & Russo.
The Moroccan fashion designer has chosen to return to a place that marked his career- the museum of the Institute of the Arab world- to present his fall-winter 2018-2019 collection.
Famous for his sculptural dresses fairly described as works of art, Noureddine Amir remains true to his creative instinct. This time he explores the unique contours of fauna and flora, and offers an immersion in the heart of the seabed. From corals, seaweeds and shells, the couturier transports us into a world of naiads and nymphs through a collection that defies all regulations.
Spotted by Pierre Bergé in 2014, during the exhibition on contemporary Morocco at the Arab World Institute, the latter devotes a retrospective exhibition to his works at his foundation in Paris, in March 2016. Ever since, things seem to have accelerated for the designer and his career took a new turn.