Fashion News

My Souk In The City, the first online boutique to bring together best designers from MENA region

Written by FDM

My Souk In The City is the first online boutique platform to bring together the most promising creators and new talents from the Middle East and North Africa with exclusive offering.

Launched by Hasnaa Guessous, a young Moroccan fashion enthusiast based in Paris, this curated marketplace offers unprecedented visibility to more than 50 designers and 400 references in fashion, beauty, accessories and lifestyle designers of the region.

Hasnaa Guessous chose to represent some of the prominent brands in the MENA region like Okhtein, Nour Najem, Farah Asmar, Ulili or New Tangier …

“We also respond to a genuine desire to consume unique products, which not only offer exclusive and original creations, but are also socially invested” says the founder to Huffpost Morocco.

The majority of brand proposed by the website work in collaboration with foundations, cooperatives and social organizations in their country. “We also aim to democratize the creation of the Maghreb and the Middle East and accompany some of them in the development of their brand strategy and business plan,” adds Hasnaa Guessous to the same outlet.Hasnaa Guessous had previously perfected her skills at Marc Jacobs in New York, before she managed to make her platform a concentrate of style and Eastern fashion.