Originally from Casablanca, Youssef Lahlou launched his brand in January and it is already a success. Spotted by prestigious magazines like Vogue Arabia or Buro247 , the young Moroccan seduces by the bestial extravagance and audacity of his creations.
Being a nature and animals enthusiast, he confessed to never used leather or fur of animal origin. Youssef Lahlou gives total freedom to his imagination, designing unique pieces made of felt decorated with jewels in 24K gold plating, crystals of Swarovski, metal or resin.
Youssef Lahlou initially began expressing his creativity by making films. Growing up in Casablanca, he made a short film called « The Tablecloth » that has earned him nominations in prestigious international festivals. He then headed to New York to study cinema. It was then when he discovered his passion for hats and decided to fully devote himself to it.
"24k boa" white, wrapped by a pink embossed snake vegan leather strap, topped with a 24k plated custom snake jewerly…