Fashion News

Moroccan brands Zyne and LRNCE among the winners of 2018 OpenMyMed Prize

Written by FDM

On January 15th, OpenMyMed Prize contest has announced 13 winners among which were two Moroccan brands.

The winners of the 8th edition of the OpenMyMed Prize , a competition organized by the Mediterranean House of Fashion Professions, were unveiled. Among the 300 candidates of nine nationalities who competed for the prize, 13 laureates were selected, including two young Moroccan designers.

Previously shortlisted,  Zyne and LRNCE eventually both won. Following Amine Bendriouich in 2017, the two Moroccan brands, were recognized by the votes of the public and a prestigious jury composed of 20 fashion professionals such as Sidney Toledano, President of Christian Dior Couture, Bruno Pavlovsky, President of fashion business at Chanel, the young French designer Jacquemus or Sophie Delafontaine, Artistic Director of Maison Longchamp.

Led by Zineb Britel and Laura Pujol, Zyne is a young brand that is reinventing the traditional Moroccan babouche for a fashionable version. Strass, beadwork, fringes or juxtapositions of materials … The brand transforms the oriental slipper into the essential of the dressing mode thanks to originality and daring.

Founded by Laurence Leenaert, a young Belgian designer based in Marrakech, LRNCE combines traditional Moroccan craftsmanship with a modern and singular style of which she alone has the secret.  She develops products inspired by Berber motifs on an international scale. From interior decoration objects and accessories such as bags, embroidered cushions, the brand highlights the soul of Marrakech and the Moroccan desert in artistic and timeless creations.

Other winners of the competition include the Egyptian designer Amr Saad, the Spanish brand Lautem, the Tunisian Anissa Aida, the Portuguese Luis Carvalho and the creators of the Turkish brand TAGG

The 13 winners will be invited to Fashion Booster Campus in Marseille for a 5-day elite training focused on the three basic needs of young brands: marketing, commerce and communication.