IDYR has it all. Its recent collection of bags and accessories is inspired by the Moroccan Sahara, and it’s as stylish as it is authentic. The co-founders are two young Moroccan women, namely Amal Kenzari, graduate in engineering (process engineering and environment), and Fadwa Moussaif, student in biomedical. Their brand which that came into existance in September 2017 has a beautiful message behind it: it enhances both the Boucharouite technique – the fabric falls from garment factories- and helps three experienced women artisans and a couturier.
In short, IDYR focuses on Moroccan craftsmanship and ethical fashion! For months, these two co-founders have been struggling to support their sector as well as the human treasure, as they call it, and to highlight Moroccan know-how.
To develop their production, Amal and Fadwa then decided to try the crowdfunding, via Wuluj, the first and only existing platform in Morocco. ” It’s our social incubator Dare Inc that has recently created it,” says Amal. Today, it is difficult to find funding, so we said why not. In addition, it is in perfect harmony with the spirit of our brand! “.
Thus, until July 9, it is possible to buy various items of the new collection, either the Kasr handbag with a shoulder strap and two detachable hans of red, blue sky, camel, yellow, blue majorelle or beige colors, or the handmade kit assembled with real crust. The goal? Collect at least MAD49 500 to equip 8 future independent artisans living in the Casablanca region.