British department store John Lewis decided to make a small revolution n the world of fashion for children. Two announcements were made in this direction. The first is that it has removed labels reading “boys” or “girls” on clothing from its in-house brand, replacing them instead with tags that read “boys and girls” or “girls and boys.” The two gender section will also merge. Also, a line of “gender neutral” pieces is also being introduced. In short, a little less pink for the girls and blue for the boys.
« We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.” Caroline Bettis, head of childrenswear at John Lewis, said. A decision that was met with praise as well as backlash from so many.