It was about time that Kering (Gucci, Saint Laurent, Alexander McQueen …) and LVMH (Louis Vuitton, Marc Jacobs, Christian Dior …, two giants of French luxury houses, decide to make of the models’ well being a priority.
On Wednesday they both unveiled a joint charter on working relations with models, applicable worldwide and to be implemented at upcoming fashion weeks. Indeed, the two consortium proscribe size 32 and announce that they will not work with models of less than 16 years of age on the eve of New York fashion week.
“We wanted to go fast and strike hard, so that things really move (…) We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide.” Said François-Henri Pinault, chairman and chief executive of Kering.
In May, two laws, known as models laws against anorexia, were voted in the same direction. Models are required to present, henceforth, a valid medical certificate, attesting to their good health and ability to work.