IDYR is helping 100 precarious women and artisans who had to stop their activity because of the Coronavirus pandemic. Amal Kenzari and Fadwa Moussaif, the two founders of the Moroccan brand of ethical fashion bags and accessories, are launching a campaign on the Wuluj platform.
Concretely, 100% of the profits made from their sold accessories will be donated to families and artisans in difficulty. In detail, “ 40% of donations will be distributed to artisans and 60% allocated to Assalam association which takes care of orphans and widowed women in difficulty and guarantees them a daily return during Ramadan.», said the two young designers, who bet on Moroccan craftsmanship and ethical fashion.
Two years ago, Amal and Fadwa launched a crowdfunding campaign to equip more women artisans. Today, they are calling for donations to deal with the disastrous crisis caused by the COVID-19.