Fashion News

HUGO BOSS celebrates the new store in downtown Casablanca

Casablanca, October 13th, 2017. HUGO BOSS celebrates its new Casablanca BOSS store, which features the interior concept already adopted by selected stores in other major global cities, with a glamorous event at the store, followed by an exclusive after party at an off-site location.

Special guests of the evening were the renowned Moroccan Film Director Nour-Eddine Lakhmari, whose new film “Burn Out”  premiered on October 11th 2017, as well as local TV Host & Radio; Producer Faïçal Tadlaoui. Main actor of « Burn Out » Anas El Baz and the fashion blogger Sofia El Arabi, also dressed by BOSS were present at the event as well as 200 VIPs from the Moroccan high society.

On a total retail space of 213 square meters, the new store features the latest Pre- Fall 2017 BOSS Menswear and BOSS Athleisure collections, including shoes and accessories.

The clean, angular aesthetics of the BOSS Store provide the perfect showcase for the brand’s collections. The interior design incorporates modern elements, such as high-gloss and mirrored materials, as well as matte and fabric surfaces in soft colors, creating harmony between lines, shapes and colors.

The new BOSS Store is located in the central district of Casablanca, at Rue Oumaima Essayeh, one of the most exclusive streets in Morocco.