Fashion News

Holm, the first fashion project of young Moroccan artist Sarah B. Harnafi

Written by FDM

Moroccan photographer and illustrator Sarah B. Harnafi attempts fashion with her new original project called “Holm”. Its particularity lies in designs embroidered on sweatshirts and printed on t-shirts from the Colorful Standard brand thanks to the French platform Cusmoz which promotes art on products from responsible brands.

Holm” (dream) might become the most popular word this summer. The Moroccan photographer and illustrator Sarah B. Harnafi will take up the fashion world thanks to the Cusmoz platform which promotes art by connecting artists from different universes.

Najlae Zeitouni and Mohammed Belghiti, the founding duo of Cusmoz, were seduced by my work and I by their values, explains Sarah B. Harnafi. They are both at the service of art and choose eco-responsible brands ”Also, the design imagined by Sarah B. Harnafi was embroidered on sweatshirts and printed on t-shirts of the brand  Colorful Standard.

For the young woman, it’s a dream come true. “I have wanted to create clothes that we could see people wearing on the street for a few years now, ”she says. Holm is her very first work which remains strong in symbol, as she describes it. Indeed, “Through this drawing conceptualized two years ago in Morocco, I imagined an inclusive world uniting us in terms of love if we worked a little more every day in the realization of our dreams.”  In concrete terms, there are “two little fish friends who meet to form a face and dream together of their stories,” she describes. A face that carries love, dreams, life! In other words, Holm is a message of hope!

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