A small step for Gucci, a giant step for fashion. Not only did the Kering-owned brand decide to ban fur products, it has also joined forces with the Fur Free Alliance, an organization that aims to end the fur trade.
« This measure comes into force from the spring-summer 2018 collection, » said Marco Bizarri, the house’s CEO, in London during an intervention at the London College of Fashion. Gucci fans can say goodbye to mink, coyote, raccoon, fox, rabbit, caracul and any other species hunted or raised for their fur. This development « demonstrates our absolute commitment to making sustainable development an inseparable part of our business, » he added.
This gesture of Gucci « changes the deal » and « will have a huge ripple effect in the fashion world, » said Humane Society International President Kitty Block in a statement. In going fur-free, Gucci has joined the ranks of other major fashion brands including Giorgio Armani, Tommy Hilfiger, Calvin Klein, and Ralph Lauren.
Fur products will be replaced with other materials, such as faux fur, wool, and other fabrics.