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Dior presents its new boutique on the Champs-Elysées (photos)

Written by FDM

On the world’s most beautiful avenue, the new Dior boutique stands like a majestic showcase and a spellbinding twin.

An homage to Christian Dior’s hôtel particulier, the store, which was closed while the metamorphosis was taking place, features a delicate handmade trompe-l’œil, a reflection of the House’s excellence in savoir-faire that conjures, as if by magic, the façade of 30 Avenue Montaigne, right in the heart of the Champs-Elysées.

On display in this kingdom of dreams are the latest collections from across Dior’s universes, showcased in an unprecedented scenography crowned by a spectacular luminous dome, a staircase resembling a diaphanous ribbon, a poetic fresco of white toiles and furniture by contemporary artists.

Each visit to this new Dior boutique — with its exclusive experiences, new technologies, and immersive decor — is like a journey to the heart of the House’s modernity and heritage. Women’s and men’s ready-to-wear and accessories, as well as jewelry, perfumes and Dior Maison designs celebrating the elegance of entertaining, are just waiting to be discovered, like so many enchanting destinations. The House’s footwear is also showcased in a dedicated space on the ground floor, a veritable shoe Paradise.

Symbols of Christian Dior’s passion — the couturier was a gallerist and an art collector before founding his fashion house – works (including Lady Dior bags revisited like sculptures) dialogue with a soft color palette punctuated by flecks of gold. Furniture designed by Paolo Castelli, Osanna Visconti di Morrone, Philippe Malouin, Dimore Studio, and Ramy Fischler keep company with original works from the Negropontes and Nilufar galleries.

A Cabinet of Curiosities displays a large selection of gifts, including fragrances, accessories and illustrated books; and, in an exclusive, this laboratory of dreams offers a broad range of new personalization services – notably in the form of embroideries, screen printing, and hot or digital stamping. A selection of the personalization options can be done on the spot, in around an hour, thanks to the workshops present in-store, rendering the creations and icons all the more unique, from the Dior Book Tote and Saddle bags and the B23 and Walk’N’Dior footwear to small leather goods items and a number of other accessories. Through their innovative approach, these experiences will propose a new concept of luxury, a reflection of the House’s exceptional services blending new technologies and unique savoir-faire.

With the newly opened store, a fresh chapter opens in Dior’s love affair with Paris, a marriage of audacity, innovative experiences and architectural virtuosity, just waiting to be discovered.

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