Fashion News

Decathlon Morocco launches sports hijab and creates controversy in France

Written by FDM

After Hijab Nike pro, it is Decathlon’s turn to offer suitable sportswear for Muslim women. On February 20, the Moroccan branch of the French company launched its ‘Running Hijab’ Kalenji.

‘Running Hijab’ comes in two colors and three sizes; black and white (S, M, L) for MAD 79. The product is “designed for the runner who wants to cover her head and neck during the race”. It is “breathable and does not move during the race,” said Decathlon on its French site.

According to the major brand, the product has been tested by “20 women who usually wear the hijab, and run, or trail regularly. It has been validated for its comfort and breathability “and it is guaranteed for 2 years. The sports hijab is currently on sale in Moroccan stores of Decathlon.

أخيرا 😍 , الحجاب الرياضي ديال Kalenji متوفر 😁

Publiée par Decathlon Maroc sur Mercredi 20 février 2019

Controversy in France 

However, the new product did not please in the brand’s original country. On Twitter, the news sparked controversy, especially among the French. Decathlon is thus accused of “communitarianism”, the “promotion of radical Islamism” or of “submission to an inegalitarian and retrograde ideology.

The product is not yet marketed in France, reports the local newspaper La Dépêche du Midi, but its manufacture is in progress. “I would have preferred for a French brand not to promote the veil”. French Health Minister Agnès Buzyn lamented Tuesday morning on RTL the upcoming sale in France of a “running hijab” in the Decathlon shelves. “This is not prohibited by law, however, it is a vision of women that I do not share, regretted the minister. I find that it does not correspond well to the values of our country.”

Other politicians call for a “boycott”  among them Dupont-Aignan, while The League of International Women’s Law Association criticized the new sports hijab as a ” promoter of sexual apartheid”.

Note that this hijab Kalenji defies any competition: it is marketed at MAD 79 while Nike’s at MAD 330.