Fans from the Arab world went overboard when Béyoncé posted her photo on Instagram sporting a bag designed by the Egyptian luxury brand Okhtein.
The news became known to fans of the brand when co-founder Mounaz Abdel Raouf announced it on a Facebook post that read: “Thank you lord, we are super thankful. Hard work, sweat and tears always pays off. Queen B wearing Okhtein!”
Thank you lord, we are super thankful. Hard work, sweat and tears always pays off. Queen B wearing Okhtein!
But how did it happen? In a chat interview with Egyptian tabloid CairoScene, Abdel Raouf said that the pop icon had seen and bought the bag in Los Angeles, where, at the high-end Curve Boutique, it had been on display following the win by Okhtein of the Vogue Arabia Award in April.
The team was “genuinely surprised when she posed with our bag” although the brand had reached out to Beyoncé’s stylist last year.
‘Okhtein’ was launched in 2013 by siblings, hence the name (Arabic for sisters), Aya and Mounaz Abdel Raouf. It is considered a high-end moderately priced bag company.
“It was such a shame knowing that all those brand names like Gucci and Channel use genuine leather imported from Egypt and that we have some of the best craftsmanship, yet our market lacks high-end quality bags that bear unique signature designs,” said Mounaz in an interview with StepFeed.