Beth Ditto, the singer of the Gossip group, shared on Monday, August 12, photos of her in underwear for the latest Calvin Klein campaign on her Instagram account.
The brand has chosen models with various profiles to launch its “IRL” campaign, an acronym usually used on social networks to share “real life” moments. Beth Ditto thus exposes her curves alongside fashion icons such as Bella Hadid or Naomi Campbell.
Calvin Klein posted this campaign on its Twitter account on Monday, August 12th with a single message: “remove your filter”. The goal is to show the different ways to feel sexy by showcasing a natural version of celebrities without re-touching, with shots taken in a photo studio.
In a promotional video published on Sunday, August 11, the models are filmed in what looks like intimate moments of their daily lives. As a result, we can see Naomi Campbell lounging on a couch, Beth Ditto dancing in front of her mirror, or admiring footballer Odell Beckham getting ready in his locker room.